Privacy Policy


This policy describes how Xtreme Pharmacy aim to repay the trust you have shown by sharing your personal information with us.


About us

We are a leading online pharmacy in the UK, registered with the General Pharmaceutical Council (see our registration details at

We respect your right to privacy and are committed to giving you clear and honest information to explain how we use the information you give us. We understand that legal documents such as privacy policies can be difficult to understand. For that reason, we have provided this short overview of our privacy policy to highlight the main points that you should know about.

We are Xtreme Pharmacy. We run our website at (our site) and provide pharmacy services.

Our registered address is:
Xtreme Pharmacy
62 Witton Road
B6 6LE

You can phone us on 0121 551 6729 or email us at:


The personal information we collect and how we use it

We will only use the information we collect about you as allowed by law (in line with the General Data Protection Regulations (GDPR) (EU) 2016/679).

We collect information about you to:

  • Process your order; and
  • Provide you with the best possible service.

We will not email you unless you have given us permission. If you are already signed up to receive our marketing emails, you can opt out at any time by clicking on the ‘unsubscribe’ link at the end of every email we send you.

Information we will collect about you when you place an order or register on our site

The information we will collect includes the following: your name, address, phone number, email address, credit or debit-card details, and IP address.

Buying licensed medicine

If you are buying a licensed medicine, we may need to ask you some questions about your medical history so that we can assess whether the medication is suitable for you. We will never collect sensitive information about you without your permission. We will keep the information we hold about you accurate and up to date. You can check the information that we hold about you by visiting your account or emailing us. If you find any inaccuracies, we will delete or correct them. We will hold your personal information securely, in line with our internal security policy and the law. We will not transfer or sell your information. We may use technology to track how people use our site. If you have any questions or comments about privacy, email us at


Keeping information

We will only keep your personal information for as long as we need it for the purposes we collected it for, including for the purpose of meeting any legal, accounting or reporting requirements. To decide how long we should keep any particular information for, we consider:

  • the amount, nature and sensitivity of the personal information;
  • the potential risk of harm from unauthorised access to or use of your personal information;
  • what we need your personal information for, and whether we can achieve that purpose in another way; and
  • any legal requirements that apply.

Use of personal information

We use the information you provide to:

  • send you updates about the status of your enquiry or order;
  • assess the suitability of certain licensed medicines you order;
  • send you newsletters and details of offers and promotions we believe you will be interested in;
  • improve the design and content of our site;
  • understand the buying behaviour of our customers; and
  • perform other general marketing and promotional activities focused on our products and services.

When you place an order, we need to know your name and email address, the delivery address, and your credit- or debit-card number and expiry date. This allows us to process, pick and dispatch your order, and to tell you the status of your order. We may also ask for your phone number so that we can contact you urgently if there is a problem with your order.

Your permission

When you provide your information, you are agreeing to us and our service provider (if any) using that information. If we decide to change our privacy policy, we will put those changes on this web page so that you know what information we collect, how we use it, and what circumstances we share it in.


Your email address

We will use your email address to communicate with you about your order and the products you have bought. While we have your permission to send you marketing emails, we will use your email address for marketing purposes. You can opt out of receiving marketing emails through the My Account section of our site, or by clicking on the ‘unsubscribe’ link at the bottom of our emails.


Your rights

You can ask us in writing for a copy of all the personal information we hold about you. We must respond to your request within one calendar month. We will not charge you for a printed copy of the information.

You will need to give enough information for us to identify you (for example, your full name, address and date of birth). You will need to provide ID (for example, your passport, full driving licence, or credit card or debit card) before we send you any information. Under the General Data Protection Regulations, you have the following rights concerning your personal information.

  • Right of access
  • Right to rectification
  • Right to erasure (right to be forgotten)
  • Right to restriction of processing
  • Right to data portability
  • Right to withdraw consent
  • Right to object to direct marketing
  • Rights in relation to automated decision-making and profiling

For more information on these rights, go to


Physical and electronic security

We have designed our site to protect the information we collect from unauthorised access. We protect your private information by following appropriate physical, electronic and managerial procedures. To further protect your security, we also take reasonable steps to confirm your identity before we give you access to your account or allow you to make changes to your personal details. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to your personal information.


Improving our service

We will never sell, trade or rent your personal information to others. To better tailor our services to our customers' needs, we use non-identifying general information to help us make decisions on how to improve us. We also share this general information with our advertisers and other interested, reputable parties we have a formal business relationship with. For example, we may tell advertisers which areas of our site are visited the most by customers or, more specifically, how many types of customer have visited certain web pages. However, we do not give advertisers information that identifies individual customers. We also do not use or share identifiable information given to us in any other way without giving our customers the choice to opt out.



Cookies are small text files that are transferred to your computer's or device’s hard drive, through your web browser, to enable our systems to recognise you and provide shopping features such as recommend products and loyalty discounts, as well as storing items in your shopping basket between visits. The help menu in most browsers will tell you how to:

  • prevent your browser from accepting new cookies;
  • have the browser let you know when you receive a new cookie; and
  • disable cookies altogether.

However, because cookies allow you to take advantage of some of our site’s essential features, we recommend that you leave them turned on. If you do leave cookies turned on, be sure to log off when you finish using a shared computer. We collect information through cookies, web beacons and other tracking technologies, such as pixels through our website and through emails sent to you. Pixels and such similar technology are used to, e.g. count users who have visited certain pages, opened an email and date and time of opening and to provide us with other website statistics. If you wish to block pixel tracking in your emails you can do this within your email settings with most email service providers. Check with your provider for further details. You can find more information about cookies in our cookie policy


Analytic Tools

Google Analytics is a system that many websites use to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to two years. These cookies are used mainly to differentiate between first-time visitors to a website and repeat visitors. They also allow us to make sure our website performs as well as possible for our users. The cookies can collect an anonymous customer number when a user is logged in to the site, allowing our systems to check the accuracy of Google Analytics data and help us make sure your experience of our site remains relevant across devices. They do not contain any personally identifiable information. Find out more about how Google use cookies (English only). These cookies may be used to help us target advertising on platforms such as Google and Facebook.

We use All Response Media Ltd. for our analysis and optimisation and they utilise your non-personal data to plan and optimise media campaigns to most effectively deliver our marketing strategies and ensure the ads that you receive from us are relevant to you. They do this through Analysis cookies.

‘Analysis’ cookies are used to profile user behaviour and optimise marketing campaigns e.g. we may track which creative and medium has more resonance with the target audience. This is designed to ensure relevant ads are served to you, to deliver a better experience with the brand.


Social media plug-ins

Social media ‘plug-ins’ for Facebook and Twitter gather information for tracking purposes. This includes the ability to track a user across devices for advertising purposes, in line with the terms of each social-media platform.


International privacy

This privacy policy may not apply in all countries, as security policies may vary according to the individual internet laws in different countries. In most cases, overseas orders are placed through our partner, Global-e, and are provided by us. In this case Global-e are the ‘data controller’.



We will not pass your information to any third parties. You can ask us to stop sending you any information about us and our services by emailing us at


Your right to make a complaint to a relevant authority

If you want to exercise any of your rights relating to your personal information, you should email our Data Protection Officer at If you are not satisfied with the response you receive, you can make a complaint to the relevant authority. In the United Kingdom this is:

Information Commissioner's Office
Wycliffe House
Water Lane

Phone: 0303 123 1113